This workshop will explore what is needed to ensure that innovation in the creative industries supports the development of a wellbeing economy.  

“A ‘wellbeing economy’ starts from the idea that public interests should determine economics and not the other way around. Rather than pursuing economic growth through narrowly defined indicators such as GDP, a wellbeing economy monitors and values what truly matters: our health, nature, education, and communities.” (WWF) 

The purpose of the workshop is to co-create a shared vision of how the creative industries could develop in a way that is fair, environmentally sustainable and ethical and supports the wellbeing of our future generations.   

We will showcase and employ the tools and processes used to support research, development and innovation in Media Cymru, a UKRI funded Strength In Places programme (2022-2027) and Clwstwr, an AHRC-funded programme, 2018-2023, both aimed at increasing the R&D capacity of the media sector in Wales. Together we will apply them to the challenge of supporting sustainable development of the creative industries.   

Facilitators:   

• Sally Griffith (Innovation Producer Media Cymru, Cardiff University)

• Greg Mothersdale (Innovation Producer Media Cymru)

• Jo Ward (Senior Designer – Researcher, Media Cymru, PDR, Cardiff Metropolitan University)

• Katie Beverley (Senior Research Officer, PDR)